Apple × BUCK
Apple Privacy
Contribution • Animation
I worked with a stellar team at BUCK to showcase the new “Ask App not to Track” feature on iOS devices. In true Apple fashion, we had the opportunity to animate crisp graphic designs to showcase the new privacy feature in a clean, elegant way. The spot is rich in visual metaphors, and was a combination of 2D & 3D animation, which came together to create a cohesive, seemingly entirely 2D final product.
Contribution
Below are the sections that I was in charge of animating. This first section of the “webs” attaching to the orb was animated in Cinema 4D. Originally I had built this in After Effects, but decided that the depth of field on the strings wasn’t easy enough to control, so I re-built it in 3D, which made the achieving the blurs much more simple.
