Shopify × BUCK
Partner Summit
Contribution • Animation
The visuals for the Shopify Summit 2022 conference revolved around the story of Nonna, an Italian grandmother who uses Shopify to sell her homemade olive oil. With olive oil in mind, the graphics for the conference ended up being smooth, elegant, and inspired by its fluidity. We created 25 cinemagraphs, a show package of transitions/title cards to be used during the conference, and a 30 second animated history of olive oil.
Cinemagraphs
Each cinemagraph details a unique fact or aspect of the history of olive oil. It needed to loop, and not be too fast or jarring. These would be on screen at the conference for an unknown amount of time, and needed to accent the presentations but not demand all the attention.
Graphics Package
In addition to the collection of cinemagraphs, we also created a show package for the conference. The show package included a series of animated transitions matching the conference branding. so the entire presentation felt cohesive. The final transitions were eventually delivered as toolkits, so that a piece of footage could be dropped in and rendered without issue.
30s Film
This film was laid out by our incredible animation lead Taylor Griggs, who built it in a way so that we could all work on our scenes individually, and then drop them into one file at the end and keep the camera moves intact.
